Project challenge
We live in a digital world, and finding people with similar goals, interests, and schedules is more complicated.
The team's challenge was to create a platform that creates a safe and joyful space for people with different sports types and activity levels. The goal was to create a product that can motivate people and share this motivation with others. Develop a product placement for future investors and connect coaches with potential clients.
It's a massive platform divided into three parts for each user: Athlete, Coach, and Merch. In this case study, we will focus on Athlete and Coach users.
Find the right problem
I have analyzed industry trends and defined the scope of my research steps. I created a survey and conducted over 15 in-person interviews with potential users to identify their pain points, goals, and possible motivations and inspirations. I also identified the frustrations they experience while using existing products that meet the criteria. Additionally, I examined leading competitors to learn from their strengths and weaknesses.
Competitor analysis
The project involves all kinds of sports and activities, but to avoid overspreading and confusing details, we decided to start only with one sport: running. Most interviewees used STRAVA for their running routine, so I picked Strava for more profound research. After brainstorming with the team, we decided to start the project with one of the main features: creating activity events. With that feature in mind, the best competitor on the market was Eventbrite.
User Personas
There are currently two main user groups: Athletes and Coaches. Coaches aim to monetize their expertise through in-person classes and by creating challenges and events. The second group, Athletes, seeks motivation and guidance, along with a community of fitness friends who share similar athletic levels.
During my research, I discovered an additional user group: exercisers. This group consists of individuals just starting their fitness journey and unsure where and how to begin.
Find the right solution
After I collected and synthesized all the data, we brainstormed with our team to define the ideas. Everyone explored individual ideas and perspectives and shared them in Miro so we could refine the data in order to create features. We collected and filtered all the ideas through users' pain points, needs, and problem statements. After we narrowed down the list of proposed features, I, with a team of developers, prioritized them by impact and effort.
User flow
One of the essential features we discovered is creating an activity event. So before I start the wireframe, I've generated the user flow of the user step by step, making the real-life sports event with location and potential participants. We gathered a few team members to light up a different perspective. The biggest struggle we had, which was unexpected, was the privacy settings at the beginning of the flow.
Guided by User Flow creating an activity event, I’ve designed low-fidelity wireframes.
